(Subject to Change. Be notified of updates.)

TIME	TOPIC
8:30-9:00	Registration/Continental Breakfast
9:00-9:05	Welcome
9:05-9:30	Entertainment Search Engine Marketing Basics: What you NEED to know! What are "keywords?" CRITICAL! Purpose and methodology behind keyword selection. Who's searching for you: The consumer search numbers speak! Where you need to be found: The 3 basic areas consumers are searching. Entertainment Search Engine Marketing: How it differs from regular search. The power of "pull" marketing: Why Entertainment Search Engine Marketing delivers superior ROI/conversion. Campaign costs: What search engines and PPC Networks are charging and how much should you spend for the desired result? In-house vs. outsource campaign solutions: The pros and cons of both and how to avoid costly mistakes when choosing either solution.
9:30-10:15	"Meet the Engines": A rare and unique opportunity to hear from, and talk to, the major search engines on the subject of entertainment marketing. Spider Fed & Index Listings Justin McCarthy, Director of Entertainment, Google, Inc. (AOL & Yahoo search results provider.) Greg Morrow, Director of Product Strategy & Marketing, Music Yahoo! Micki Seibel, Director of Revenue Products, Ask Jeeves/Teoma Pay-Per-Click Networks Dan Boberg, Director of Strategic Alliances, Overture (Altavista & Fast/Alltheweb parent company.) Justin McCarthy, Director of Entertainment, Google, Inc. (AOL, & AskJeeves PPC search results provider.) Boris Shimanovsky, Director of Sales, LookSmart (MSN search results provider.) Dan Ballister, Vice President of Sales, FindWhat Jay Bean, Chief Operating Officer, ah-ha.com Multimedia PPC/Paid Inclusion: HOT! Karen Howe, CEO, Singingfish, search results provider to WindowsMedia.com, & the WindowsMedia 9 & Real players. Tim Westergren, Co-founder, President, Savage Beast Technologies. Music search results & recommendation provider to AOL. Audience Q&A Follows.
10:15-10:30	BREAK (Coffee/Networking)
10:30-11:15	The New Revolution in Entertainment Search Engine Marketing: Panel Discussion Hosted by Web Pioneer Ken Rutkowski (KenRadio) Justin McCarthy, Director of Entertainment, Google, Inc. (AOL & Yahoo search results provider.) Greg Morrow, Director of Product Strategy & Marketing, Music Yahoo! Micki Seibel, Director of Revenue Products, Ask Jeeves/Teoma David Collins, Senior Manager, DirecTV Scott Holmes, Sr. VP, Sales & Marketing, Zentropy Partners Karen Howe, CEO, Singingfish, search results provider to WindowsMedia.com, & the WindowsMedia 9 & Real players. Marc Geiger, Vice Chairman & President, ARTISTdirect Tim Westergren, Co-founder, President, Savage Beast Technologies. Music search results & recommendation provider to AOL. Gregory Markel, Founder and President, Infuse Creative Liz Heller, CEO, Buzztone. Audience Q&A Follows.
11:15-12:00	The ROI In Entertainment Search: A New and Quantifiable Age in Entertainment Marketing. At last. 24/7 self governing ROI campaign rules and tracking: SEM campaigns can now adjust themselves to meet your CPA, CPL, CPR, & CPO expectations. The tools you need to know about. External link quality and popularity: The secret to providing a TOP 10 Google, AOL, and Yahoo result for single keywords like "music" WITHOUT paying per click. Driving registrations, contests, sweepstakes, conversions and sales: The importance of "landing pages." PLUS, common landing/registration page mistakes. Unique applications of Entertainment Search Engine marketing: How SEM can drive a viral campaign through the roof! Entertainment Search Engine Marketing and the law. Keyword copyright and Search Engine Marketing guidelines you need to be aware of. Panel Includes: Jeff Cram, Web Marketing Manager, WebTrends/NetIQ Ryan Lash, Director of Search, Infusecreative.com Donald Nosek, Digital Communications Consultant to Global Brands Don Thornburgh, Esq., Intellectual Property Attorney, Strategic Law Group. Audience Q&A Follows.
12:00 noon	Close/Informal Mixer