ESEMS, the first entertainment search engine marketing event to gather all of the major search engines in Los Angeles, was a SUCCESS! (ESEMS took place on 04.04.03). We'd like to thank the attendees, sponsors, speakers, and support staff that made the inaugural ESEMS such an event to remember. Check back over the next week to view event photos, press clippings, speaker power points, and more! Sign up for the ESEMS newsletter if you'd like to be notified of ESEMS news, site, and event updates.

ESEMS, is the first entertainment search engine marketing seminar devoted to educating and empowering movie, music, television/cable, game, sports, radio and other entertainment marketers with the basic knowledge needed to begin reaping the superior ROI, branding, and conversion benefits that only entertainment search engine marketing can deliver.

Hosted by Gregory Markel, nationally recognized entertainment search expert. 40% of all search queries on Google are entertainment related, but the entertainment community is only just beginning to tap the potential of this powerful “pull” marketing medium. Hosted by nationally recognized Entertainment Seach Engine Marketing Expert, Gregory Markel the first annual ESEMS event, “THE ROI IN ENTERTAINMENT SEARCH”, will feature presentations and open Q&A with… Justin McCarthy Director of Entertainment Google.com Dan Boberg Director of Strategic Alliances Overture.com Micki Seibel Director of Revenue Products AskJeeves.com Karen Howe CEO Singingfish.com Other leading search engines and entertainment marketing leaders speaking at ESEMS include, Greg Morrow, Director of Product Strategy & Marketing, Music Yahoo! Dan Ballister, Vice President Sales FindWhat.com Pay Per Click provider to Excite, NBCI, Metacrawler and others. Boris Shimanovsky, Director of Sales LookSmart.com Looksmart provides results to MSN.com and others Jay Bean, Founder, COO ah-ha.com Pay Per Click provider to Altavista, Earthlink, Infospace and others. Tim Westergren, Co-Founder, President Savage Beast Technologies Music search results provider to AOL David Collins, Senior Manager, DirecTV Scott Holmes, SVP Sales and Marketing Zentropy Partners Marc Geiger, Vice Chairman & President ARTISTdirect Liz Heller, CEO Buzztone.com Street and Online marketing of global brands Ryan Lash, Director of Search and "The Ring" campaign architect InfuseCreative.com Don Thornburgh, Esq., Intellectual Property Attorney Strategic Law Group Donald Nosek Digital Communications Consultant to Movielink, Mazda, Volvo & Others

What you'll learn at ESEMS: • The unique aspects of Entertainment Search Engine Marketing: Search engines de-mystified...the basics you NEED to know to make informed decisions. • Why Search Engine Marketing delivers SUPERIOR conversion and ROI, plus, how to measure/track ROI effectively. • Who's looking for you. Important consumer demo and user search numbers that will surprise you. • Who's using Search Engine Marketing: Case studies from various entertainment related categories • Where you should advertise...CRITICAL! • Meet the MAJOR Search Engines directly plus, open Q&A!: A face to face opportunity to ask the search engines questions you want answers to! • What search engines charge: PPC, paid inclusion, XML and free submission. • The future of consumer search: Where search engine marketing is headed. What you WON'T learn at ESEMS: Useless "Tech Talk." ESEMS is not a workshop for engineers or programmers, it is an educational seminar for entertainment marketing executives. ESEMS Goal: To provide those who attend with the basic education and information required to make all subsequent search engine marketing decisions intelligently, with comprehensive and cost effective ROI guidelines that will deliver CLEAR AND MEASURABLE RESULTS!!! more info